If you are in the market for a new car, you will be making many decisions. What brand will you buy? Do you want a sedan or a SUV? Where will you buy the car? How much are you willing to spend? How will you pay for your new car?

One of your most important decisions is choosing the color of the new car. When Henry Ford produced the Model T Ford, he said, “Any customer can have a car painted any color that he wants so long as it is black.” Those days are long gone. Now there are countless shades of reds, blues, greens, tans, taupes, whites, off-whites, charcoals, grays, blacks, gold, and silver.

According to Forbes, the most popular car color in North America last year was white, followed by black, gray, and silver. There are several different theories which attempt to explain our choices in color. One theory is that the popularity of silver is due to the current fascination with technology. For example, the exteriors and keyboards of many laptop computers are silver. Stainless steel is the popular choice for kitchen appliances including refrigerators, sinks, and stoves.

In an https://consumerist.com article called “A Brief History of Car Colors. . . and Why Are We So Boring Now?” the author explains, “As it turns out, during the recent recession, consumers were a bit shy of flashy things and tended to play it safe when and if they took the big step of buying a new car, and that trend has persisted over the years.”

Kelley Blue Book rated the top three overall colors for all vehicle categories. The results were silver at 23%, white at 15%, and black at 12%. The most popular colors for SUV/Minivans/Light Trucks were white at 19.3%, silver at 18%, and black at 12.4%.

The Kelley Blue Book article entitled “Best Car Color to Buy, The Monetary Value of Car Color” at https://www.kbb.com points out that the color of the vehicle plays a role in its resale value. A car in a popular color now will probably make your vehicle more appealing to a buyer five years from now. Less popular colors depreciate the value of your vehicle. The article recommends sticking to neutral colors such as silver, white, black, and gray.

— By Karen Centowski