THE ICE BUCKET CHALLENGE

Would you be willing to have a bucket of water and ice dumped on your head for a charitable cause? In 2014, thousands of individuals in the United States raised money and awareness of the disease amyotrophic lateral sclerosis (ALS) by participating in the Ice Bucket Challenge. ALS is also known as motor neurone disease and, in the United States, as Lou Gehrig’s disease.

Wikipedia, “Ice Bucket Challenge,” gives the rules, as follows: “Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge, followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant’s head. Dumping the water can be done either be another person or self-administered. The participant can then “call out” or nominate a minimum of three other people to participate in the challenge.”

The people who were challenged could choose to donate, perform the challenge, or do both. In one version of the Ice Bucket Challenge, a person who poured the ice water over his head was expected to donate $10. If he did not perform the challenge, he was expected to donate $100.

Ordinary people, celebrities, and even politicians participated in the Ice Bucket Challenge. Barack Obama, President of the United States, was challenged by Ethel Kennedy, but he declined and donated $100 to the campaign. Justin Bieber, LeBron James, and “Weird Al” Yankovic also challenged President Obama after they had completed the Ice Bucket Challenge. After completing the challenge himself, Former President George W. Bush nominated Former President Bill Clinton.

The Ice Bucket Challenge went viral on social media during July—August of 2014. According to Wikipedia, there were more than 2.4 million tagged videos circulating Facebook. Wikipedia describes the effect this had on donations: “Within weeks of the Ice Bucket Challenge going viral, The New York Times reported that the ALS Association had received $41.8 million in donations from more than 739,000 new donors from July 29 until August 21, more than double the $19.4 million the association received during the year that ended January 31, 2013. On August 29, the ALS Association announced that their total donations since July 29 had exceeded $100 million.”

If a member of your family has ALS and requires private duty nursing, call American Home Health at (630) 236-3501. The agency can provide round-the-clock nursing care by Registered Nurses (RNs), Licensed Practical Nurses (LPNs), and Certified Nursing Assistants (CNAs). Our service area covers fifteen counties in Northern Illinois including Cook, Lake, McHenry, Boone, Winnebago, Ogle, Lee, DeKalb, DuPage, Kane, Kendall, LaSalle, Grundy, Will, and Kankakee. American Home Health is licensed by the State of Illinois and accredited by the Joint Commission. For further information, go to www.ahhc-1.com.

To see a video The BEST Ice Bucket Challenges! YouTube, go to https://www.youtube.com/watch?v=P-RHswHbnow.

—By Karen Centowski

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