In an article called “Top 5 Reasons Why Clients Choose A Home Care Provider,” Home Care Pulse described the results of a 2016 Home Care Benchmarking Study. According to an article at https://www.homecarepulse.com/, each month the company conducted thousands of interviews with home care clients across the country. During these interviews, Home Care Pulse associates asked clients why they selected their provider over others. Their answers to the questions were recorded and analyzed and published as the 2016 Home Care Benchmarking Study.
Below are the results of the survey:
- Recommended by family and friends (34.3%)
- Reputation of company (25.4%)
- Recommended by referral source (22%)
- Consumer marketing of company (14.5%)
- Selected by case manager (government programs, hospital, etc.) (3.9%)
A report published on http://www.nielsen.com/ confirms that recommendations from family and friends remain the most important form of advertising. The report, RECOMMENDATIONS FROM FRIENDS REMAIN THE MOST CREDIBLE FORM OF ADVERTISING; BRANDED WEBSITES ARE THE SECOND-HIGHEST-RATED FORM, states that “eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family.”
Twenty-five per cent of respondents said the reputation of the company was important. How can a person find out about the reputation of a company? Do some checking. Is the agency licensed by the State of Illinois? Is it approved for Medicare patients? Does it have contracts with the State of Illinois? Is it accredited by the Joint Commission? How long has it been in business?
Twenty-two percent of respondents said a referral source had recommended a home health provider. Referral sources include hospital discharge planners, doctors, nurses, and case managers. These individuals determine the level of care the patient will need after discharge and recommend agencies which provide these services.
Fourteen and one-half percent of the respondents said that they had selected a company because of consumer marketing. This includes ads in magazines, newspaper ads, TV ads, billboards, and the company’s website. Some consumers become aware of a company because of its participation at health fairs. Some respondents had heard a representative of a company speak at a senior citizen center,
Almost four percent of the respondents said that a case manager (government programs, hospital, etc.) had selected the home health provider.
If you or a friend or relative in the Chicago area is needing home health services, consider American Home Health. The agency is over twenty-five years old and has hundreds of employees. It is licensed by the State of Illinois and accredited by the Joint Commission. For more information about American Home Health, go to www.ahhc-1.com.
—By Karen Centowski